Rayhane: E-learning platform launch

The challenge

Rayhane was launching an online learning platform with lessons across many subjects, from maths and physics to biology, history and languages, each one taught by a real teacher on camera.

The launch video had to show three things at once: how much there is to learn, how the platform works, and the teachers behind it. In Arabic, and in under a minute and a half.

The idea

Mix an explainer with a product demo. The explainer side tells the story of the platform and why it matters; the demo side shows it working, through the real app and its features.

Lessons appear side by side, from a physics class on the solar system to an English grammar lesson, so the range of the platform is clear at a glance before the video moves into how it works.

How it was made

• Real lessons from the platform. Boards, charts and the teachers on camera come from Rayhane itself, so viewers see exactly what they'll get.
• Explainer and demo in one. The story and the walkthrough share one video, so a new student understands both the why and the how.
• An Arabic voiceover. The story is told in the language Rayhane's students speak.
• Motion that organises a lot of content. Dozens of lessons arranged into clean, moving layouts, so the eye never gets lost.

What Rayhane got

An 80-second launch video in Arabic that presents the platform, walks through the app and its features, and puts the teachers front and centre.

At launch it reached 20,000 to 40,000 views, with 5,000 to 6,000 likes and 50 to 100 comments, and it brought in sign-ups for the platform.

Our team made this video in 2024, before Neo Agency officially opened in March 2025.