Kerya — Vertical app ad

The challenge

Kerya helps people across Algeria find, book or rent a place to stay, all from their phone. The idea is simple. Getting it across in a social feed isn't: people scroll straight past anything that looks like an ad, and an app is hard to “show” in a few seconds.

The video had to stop the thumb, make clear what Kerya does, and leave downloading as the obvious next step — all inside one vertical video.

The idea

Open on a question, not a feature. واش تستنى؟ is how friends talk in Algeria, not how brands talk — so it earns the first second instead of losing it. A 3D question mark gives it weight.

The rest of the video answers the question with the app itself: discovering a place, moving through the booking experience, and the benefits that make it simple.

How it was made

• Vertical from the first frame. Text, objects and screens are composed for a phone held upright, where the ad will actually be seen.
• A local-language hook. Algerian Arabic on screen, so the audience recognises itself in the first second.
• A 3D hero element. The gold question mark adds depth and polish against a clean, bright background.
• Real app flows. Property discovery and booking shown through the interface, animated so they stay easy to follow at a glance.

What Kerya got

A 30-second vertical ad built for social feeds, showing what Kerya does and how the app works — in the language its audience speaks.