Lurthy: AI agent platform concept
A 24-second product film for an AI agent platform that turns one request into finished, reviewable work. We invented the brand, designed its interface and made the film to show how we would launch an agentic product.
ConceptLurthy is a fictional brand. This is self-initiated work, not a client project, so there are no client results to report.
Lurthy · Concept film · 0:24
Concept · fictional brandWhy we made it
Agentic products are hard to film. The work happens out of sight: tools are called, steps run, a document appears. If the video only shows the answer, the viewer has no reason to trust it.
So we built a product to show the opposite: every step on screen, and a person approving the result before anything goes out. It is the film we would make for a real AI agent launch.
What the film shows
- One request. "Prepare the customer briefing for Northwind", typed in plain language.
- The plan. Lurthy picks the tools it needs (CRM, inbox, orders, documents, calendar) and lays out four steps.
- Work you can watch. Each step runs with a live activity log beside it.
- Ready to review. The briefing arrives with Approve and Request changes buttons.
- From one task to a workflow. Every Monday, the agent prepares the briefing, a named person approves it, then it is sent.
- Where it runs. A choice of models, in the cloud or on the team's own hardware.
How it was made
The interface was designed for motion from the start, in a dark, quiet palette with one accent colour, so the eye follows a single thread: request, plan, action, approval. It was produced in 4K at 60 frames per second, which keeps small interface text sharp on large screens.
Launching an AI agent product?
Tell us what it does and who approves its work. You'll hear back within 24 hours, in writing.