A SaaS explainer or demo usually takes 3 to 4 weeks, revisions included. At Neo Agency it goes: a two-minute brief, a video walkthrough of our approach within 24 hours, a fixed quote within 48, then your script within 48 hours of kickoff, the storyboard and first seconds of animation in week one, and the full video with revisions after that.
The timeline at a glance
| When | What happens | What you do |
|---|---|---|
| Day 0 | You send a brief | Six questions, about two minutes |
| Within 24h | Video walkthrough of our approach | Watch it, reply in writing |
| Within 48h | Fixed, itemised quote | Approve it to kick off |
| 48h after kickoff | Script draft and creative direction | Comment in Google Docs |
| End of week 1 | Storyboard and first seconds of animation | Approve the look and the plan |
| Weeks 2–4 | Full video, then revision rounds | Comment on Frame.io |
| Final | Delivery in every format | Publish |
Every step, explained
- Brief
You tell us what the video is for, who will watch it and where it will live. Our brief asks six questions; our guide on how to brief a product video covers what to include.
- Walkthrough and quote
We look at your product and record a short video explaining how we'd approach it. Then a fixed, itemised quote. Once you approve it, the price doesn't change.
- Script and creative direction
The message, the scene list and the visual style, in writing. This is the most important step: words are cheap to change now and expensive to change later.
- Storyboard and first animation
What each scene will look like, plus the first seconds animated, so you see the video moving in week one instead of judging static frames.
- Production and revisions
The full animation, voiceover and sound design. You leave feedback at the exact second on Frame.io. Single videos and Starter include 3 revision rounds, Growth 5, and Scale unlimited within the approved script.
- Delivery
Every format you need (16:9, 9:16, 1:1), plus a short performance brief: where to publish the video and how to measure it.
What you'll need to provide
- Access to the product: a demo or staging account, or screenshots of each step.
- Brand assets: logo files, colours and fonts. Your website is enough if you have no guidelines.
- One decision maker who approves the script and the final video.
- Feedback within a couple of days at each step, so the schedule holds.
How reviews work
Everything happens in writing, so there are no meetings to schedule across time zones. Scripts are shared in Google Docs, where you comment on the exact sentence. Video drafts go on Frame.io, where you click a moment in the video and leave a note right there. Every decision is written down, so nothing gets lost between rounds.
Where projects slow down, and how to avoid it
- Changing the script after animation starts. Take your time on the script step; it's built for changes.
- New approvers late in the project. Involve everyone who must sign off from the start.
- Waiting for product access. Send screenshots or a staging account with the brief.
- Scattered feedback. Collect comments from your team into one round instead of several partial ones.
Need it faster? Our priority timeline delivers in about 2 weeks for +20%. See pricing for details.